Programmes and campaigns

We want every child to have the good start in life that reading brings. It’s why our programmes reach the families of every child across the country with books, resources, support and guidance.

Our books and resources are delivered via health, library, schools and early years practitioners, and are supported with guidance to encourage the reading habit. Our flagship programme Bookstart reaches every baby in England and Wales in their first year. Read on to find out more about our programmes and campaigns.

Please note that as of March 2020, programme and campaign dates and events are subject to change. Check back here for further developments.

Our programmes and campaigns in age order


Free books for every child in England and Wales from 0-5 years: find out everything you need to know about our flagship early years programme Bookstart, the world's first national book-gifting scheme.

BookTrust Storytime

BookTrust Storytime is an exciting new library experience for families launching this Autumn - with fun, free activities, collectible characters, readings of the six brilliant shortlisted stories, plus the chance to vote for your favourites.

Letterbox Club

Schools and local authorities can buy this programme for children aged 3-13 across the UK: the Letterbox Club aims to inspire a love of reading and engagement with numeracy in children who are looked after, with fun parcels through the post.

Time to Read

Free book for every Reception-aged child: find out how your school will receive the book and have fun with reading tips, activity ideas and book recommendations.

Pori Drwy Stori

Free resources for children as they start Reception class in all maintained schools in Wales: an exciting bilingual programme to support children’s literacy and numeracy, funded by the Welsh Government.

School Library Pack

Aimed at mainstream secondary schools, this reading for pleasure programme provides a pack of over 40 books, to encourage students to try reading a wide variety of books.


Schools can buy this programme for children in Year 7 or 8: students get to choose their own book to keep from a list of 17 titles, all selected by a panel of experts.

BookTrust Represents

BookTrust Represents is our programme created to promote children’s authors and illustrators of colour.


A huge thank you to everyone who took part in Pyjamarama on Friday 14 May. We had a brilliant day and hope you did too! Find out how to pay in your donations here.

In Other Words

This project provides downloadable resources to help UK publishers find and acquire children’s books in translation, as well as to help international publishers pitch their books to English language editors.

Care Packages

BookTrust is working to ensure that children don't miss out on the life changing benefits of reading during lockdown.

Past programmes

Find out about past BookTrust programmes and campaigns that are no longer running.

Send a special book gift to a vulnerable child

Christmas won’t be magical for every child. A surprise festive book parcel could light up a child’s Christmas. 

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