Programmes and campaigns
We want every child to have the good start in life that reading brings. It’s why our programmes reach the families of every child across the country with books, resources, support and guidance.
Our books and resources are delivered via health, library, schools and early years practitioners, and are supported with guidance to encourage the reading habit. Our flagship programme Bookstart reaches every baby in England and Wales in their first year. Read on to find out more about our programmes and campaigns.
Find out more
Free books for every child in England and Wales from 0-5 years: find out everything you need to know about our flagship early years programme Bookstart, the world's first national book-gifting scheme.
Schools and local authorities can buy this programme for children aged 3-13 across the UK: the Letterbox Club aims to inspire a love of reading and engagement with numeracy in children who are looked after, with fun parcels through the post.
Free book for every Reception-aged child in England: find out how your school will receive the book and have fun with reading tips, activity ideas and book recommendations.
Free resources for children as they start Reception class in all maintained schools in Wales: an exciting bilingual programme to support children’s literacy and numeracy, funded by the Welsh Government.
Free books and resources for special schools to suit both primary and secondary-aged children: designed to inspire a love of stories and books in children with additional needs.
Free books for any secondary school or education provider in England with Year 7 students: this pack of over 40 books will boost your library resources and encourage students to try reading different types of books.
Schools can buy this programme for children in Year 7 or 8: students get to choose their own book to keep from a list of 17 titles, all selected by a panel of experts.
BookTrust Represents is a three-year project created to promote children’s authors and illustrators of colour.
Pyjamarama is all about getting children reading - and it's back this June. Sign up your nursery, school or club today to spend a fun-filled day in PJs and help give every child a bedtime story.
This project provides downloadable resources to help UK publishers find and acquire children’s books in translation, as well as to help international publishers pitch their books to English language editors.
Find out about past BookTrust programmes and campaigns that are no longer running.
A big thank you to everyone who donated to the BookTrust appeal. With your amazing support, we have sent surprise book gifts to over 12,250 vulnerable children to bring joy and brighten their Christmas.