Programmes and campaigns
We want every child to have the good start in life that reading brings. It’s why our programmes reach the families of every child across the country with books, resources, support and guidance.
Our books and resources are delivered via health, library, schools and early years practitioners, and are supported with guidance to encourage the reading habit. Our flagship programme Bookstart reaches every baby in England and Wales in their first year. Registration is currently open for our Bookbuzz programme for children in Year 7 or 8. Read on to find out more about our programmes and campaigns.
Please note that as of March 2020, programme and campaign dates and events are subject to change. Check back here for further developments.
Our programmes and campaigns in age order
Free books for every child in England and Wales from 0-5 years: find out everything you need to know about our flagship early years programme Bookstart, the world's first national book-gifting scheme.
Schools and local authorities can buy this programme for children aged 3-13 across the UK: the Letterbox Club aims to inspire a love of reading and engagement with numeracy in children who are looked after, with fun parcels through the post.
Free book for every Reception-aged child in England: find out how your school will receive the book and have fun with reading tips, activity ideas and book recommendations.
Free resources for children as they start Reception class in all maintained schools in Wales: an exciting bilingual programme to support children’s literacy and numeracy, funded by the Welsh Government.
Free books and resources for special schools to suit both primary and secondary-aged children: designed to inspire a love of stories and books in children with additional needs.
Aimed at mainstream secondary schools, this reading for pleasure programme provides a pack of over 40 books, to encourage students to try reading a wide variety of books.
Schools can buy this programme for children in Year 7 or 8: students get to choose their own book to keep from a list of 17 titles, all selected by a panel of experts.
BookTrust Represents is a three-year project created to promote children’s authors and illustrators of colour.
Want a fun way to get children excited about reading? Pyjamarama is returning for a third time and will take place in the summer term of 2021.
This project provides downloadable resources to help UK publishers find and acquire children’s books in translation, as well as to help international publishers pitch their books to English language editors.
BookTrust is working to ensure that children don't miss out on the life changing benefits of reading during lockdown.
Find out about past BookTrust programmes and campaigns that are no longer running.
Looking for something fun as a family? Enjoy storytime with our free online books and videos, play games, win prizes, test your knowledge in our book-themed quizzes, or even learn how to draw some of your favourite characters.