Programmes and campaigns

We want every child to have the good start in life that reading brings. It’s why our programmes reach the families of every child across the country with books, resources, support and guidance.

Our books and resources are delivered via health, library, schools and early years practitioners, and are supported with guidance to encourage the reading habit. Our flagship programme Bookstart reaches every baby in England and Wales in their first year. Read on to find out more about our programmes and campaigns.

Find out more


Free books for every child in England and Wales from 0-5 years: find out everything you need to know about our flagship early years programme Bookstart, the world's first national book-gifting scheme.

The Letterbox Club

Schools and local authorities can buy this programme for children aged 3-13 across the UK: the Letterbox Club aims to inspire a love of reading and engagement with numeracy in children who are looked after, with fun parcels through the post.

Time to Read

Free book for every Reception-aged child in England: find out how your school will receive the book and have fun with reading tips, activity ideas and book recommendations.

Pori Drwy Stori

Free resources for children as they start Reception class in all maintained schools in Wales: an exciting bilingual programme to support children’s literacy and numeracy, funded by the Welsh Government.


Free books and resources for special schools to suit both primary and secondary-aged children: designed to inspire a love of stories and books in children with additional needs.

School Library Pack

Free books for any secondary school or education provider in England with Year 7 students: this pack of over 40 books will boost your library resources and encourage students to try reading different types of books.


Schools can buy this programme for children in Year 7 or 8: students get to choose their own book to keep from a list of 17 titles, all selected by a panel of experts.

BookTrust Represents

BookTrust Represents is a three-year project created to promote children’s authors and illustrators of colour.


Thousands of people around the country joined us for an amazing day in PJs to help us raise money and give every child a bedtime story.

In Other Words

This project provides downloadable resources to help UK publishers find and acquire children’s books in translation, as well as to help international publishers pitch their books to English language editors.

Past programmes

Find out about past BookTrust programmes and campaigns that are no longer running.