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Research

Our research and evaluation helps us to continually learn about how to inspire children to read for pleasure.

Why is it important to share books, rhymes and stories with babies? How can you encourage secondary school children to pick up a book? What difference do BookTrust programmes make to the reading habits of children and families? Our research and evaluation helps us to answer questions like these so that we can support every child to experience the joy of reading and its social, emotional and intellectual benefits.

We continue to work closely with our partners, year on year, to evaluate our universal and targeted programmes.

Child reading

Reading for pleasure research

View our wider research to learn more about reading for pleasure and the associated benefits.

Family Reading Segments

Family Reading Segments

This guide breaks down the types of families that exist when it comes to engagement with reading for pleasure in the UK. The insights can be used to inform thinking about how to better support families with children ages 0-16.

Children Reading

All research and evaluation

Unable to find what you're looking for below? See all of our research and evaluation reports.

Author Nadia Shireen on a school visit

BookTrust Represents

Read our new research into representation of people of colour among children’s book authors and illustrators

Research by age group

Man reading with child

Early years

View all of our early years research and evaluation.

Girl with drawing

Primary

View all Primary research and evaluation.

Teenagers with books

Secondary

View all Secondary research and evaluation.

Research by programme

Mother reading with child

Bookstart

View all Bookstart research and evaluation.

Parents reading with children

Bookstart Corner

View all of our Bookstart Corner research and evaluation.

Time to Read

Time to Read

View all Time to Read research and evaluation.

Child reading

Letterbox Club

View all Letterbox Club research and evaluation

Teenagers reading

School Library Pack

View all School Library Pack research and evaluation.

Teenagers reading

Bookbuzz

View all Bookbuzz research and evaluation.

Boy with an open book

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