Frequently asked questions (FAQs)
Cressida Cowell is the current Waterstones Children's Laureate.
The role of Waterstones Children's Laureate is awarded once every two years to an eminent writer or illustrator of children's books to celebrate outstanding achievement in their field.
The Children's Laureate receives a bursary of £15,000 and a specially designed and inscribed silver medal.
The idea for the Children's Laureate originated from a conversation between (the then) Poet Laureate Ted Hughes and children's writer Michael Morpurgo. They considered it an appropriate and timely way to combine the celebration of excellence in writing and illustration for children with honouring individuals who have made a significant and lasting contribution to the world of children’s books.
Quentin Blake was the first Children's Laureate (1999-2001), followed by Anne Fine (2001-2003), Michael Morpurgo (2003-2005), Jacqueline Wilson (2005-2007), Michael Rosen (2007-2009), Anthony Browne (2009-2011), Julia Donaldson (2011-2013), Malorie Blackman (2013-2015), Chris Riddell (2015-2017), Lauren Child (2017-19) and now Cressida Cowell (2019-22).
Each Waterstones Children’s Laureate has taken the opportunity to promote particular aspects of children’s books. These have included visual literacy, readers with disabilities, poetry, storytelling, illustration, drama, writing for young adults and more.
The role of Waterstones Children's Laureate covers the UK: England, Wales, Scotland and Northern Ireland.
Yes, since the UK Children’s Laureate was set up in 1999, other countries have been inspired to create their own Laureate programs for their literacy needs.
- Ireland: The Laureate na nÓg was founded in 2010 and is a two-year term. Writer Áine Ní Ghlinn is holding the title for 2020 – 2022)
- Wales: The Bardd Plant Cymru is their own Welsh language Children’s Poet Laureate, which began in 2000. The new Bardd Plant Cymru, Gruffudd Owen, begins his post in September 2019. Alongside the Bardd Plant Cymru, a new Children’s Laureate Wales was announced in September 2019. Author Eloise Williams currently holds this post until summer 2021.
- UK: The Young People’s Laureate for London was launched in 2016 and aims to work with young people across London promoting poetry. Theresa Lola is the Laureate for 2019-2020.
- Australia: The Australian Children’s Laureate began in 2012 and is awarded annually. Its current 2020-2021 Children’s Laureate is Ursula Dubosarsky.
- The Netherlands: The Children’s Books Ambassador, called "Kinderboekenambassadeur", is awarded every two years and first started in 2013. The current role is held by Manon Sikkel for 2019-2021.
- Mexico: The current Mexican Laureate is Antonio Malpica and was awarded the role in 2015.
- Sweden: The Reading Ambassador, or "Läsamabassadör", began in 2011 and is awarded every two years. The ambassador for 2019-2021 is Bagir Kwiek.
- USA: The National Ambassador for Young People’s Literature was established in 2008 and is awarded every two years. The 2020-2021 ambassador is Jason Reynolds.
The selection panel consider nominations from a range of organisations representing librarians, critics, writers, literature development workers and booksellers, including the International Board on Books for Young People (IBBY), and Library and information association CILIP.
The selection panel for 2019-2021 were the Children’s Laureate Steering Group (see below), joined by activist and author Laura Bates and Waterstones Children’s Category Manager Florentyna Martin:
- Sue Ball: Libraries Service Development Manager, Staffordshire County Council (current member of the Waterstones Children’s Laureate Steering Group)
- Laura Bates: writer/journalist and founder of the Everyday Sexism Project
- Abigail Campbell: freelance children's literature consultant (former member of the Waterstones Children’s Laureate Steering Group)
- Emily Drabble: Head of Children's Books Promotion and Prizes at BookTrust (current member of the Waterstones Children’s Laureate Steering Group)
- Julia Eccleshare: Director of Hay Festival children's programme and children's literature specialist (current member of the Waterstones Children’s Laureate Steering Group)
- Kate Edwards (chair): Expert in children's museums and literary arts (chair of the of the Waterstones Children’s Laureate Steering Group)
- Ian Lamb: Head of Children's Marketing and Publicity at Bloomsbury, representing the Publishers Association Children's Group (current member of the Waterstones Children’s Laureate Steering Group)
- Florentyna Martin: Children’s Category Manager at Waterstones (sponsor representative and current member of the Waterstones Children’s Laureate Steering Group)
- Vanessa Lewis: owner of The Book Nook, representing the Booksellers Association Children’s Bookselling Group (current member of the Waterstones Children’s Laureate Steering Group)
- Professor Kim Reynolds: Professor of Children's Literature at University of Newcastle and a founding member of the Children’s Laureate (former member of the Waterstones Children’s Laureate Steering Group)
- Deborah Texeira: primary school teacher in Warwickshire (current member of the Waterstones Children’s Laureate Steering Group)
The selection process takes into account the following criteria
- exceptional talent in writing or illustration
- contribution to creating the next generation of readers, writers and illustrators
- excellence developed through an eagerness to explore and experiment with ideas, genres and the possibilities of their craft
- substantial publishing record
- significant profile in the industry and amongst their peers
- interest in raising the profile of books for children, and for their writers and illustrators
The Waterstones Children's Laureate is managed by BookTrust, who support the Laureate, organise a minimum of four official Children's Laureate events per year, raise funds and run the official website. BookTrust work with Midas Communications on the Children's Laureate's press and PR.
BookTrust work closely with the Waterstones Children's Laureate steering committee, made up of representatives of the children's book world, who provide a range of expertise and guidance with which to support the Children's Laureate's work.
The current steering committee comprises:
- Sue Ball: Libraries Service Development Manager, Staffordshire County Council
- Emily Drabble: Head of Children's Books Promotion and Prizes at BookTrust
- Julia Eccleshare: Director of Hay Festival children's programme and children's literature specialist
- Kate Edwards (chair): Expert in children's museums and literary arts
- Ian Lamb: Head of Children's Marketing and Publicity at Bloomsbury, representing the Publishers Association Children's Group
- Florentyna Martin: Children’s Category Manager, Waterstones
- Vanessa Lewis: owner of The Book Nook, representing the Booksellers Association Children’s Bookselling Group
- Deborah Texeira: primary school teacher in Warwickshire
The Waterstones Children’s Laureate is funded by Arts Council England and the lead sponsor is Waterstones.
Children's publishers also provide support for the Children's Laureate, including Hachette, the lead publisher for 2019-2021.
If you would like to write to the Waterstones Children's Laureate, you can send correspondence to:
Waterstones Children’s Laureate
c/o The Prizes Team
BookTrust, G8 Battersea Studios
80 Silverthorne Road, London SW8 3HE
If you would like to invite Cressida Cowell to visit you for a Waterstones Children’s Laureate event at a school, library or other venue please email email@example.com.
If you wish to invite Cressida Cowell to visit you as part of her book promotions, please email Hachette publicity team at firstname.lastname@example.org with ‘Cressida Cowell event’ clearly in the subject line.
Please note that the Waterstones Children's Laureate receives a huge volume of invitations, and only a limited number of events will be available throughout her term.
For any general Waterstones Children's Laureate enquiries, please contact email@example.com. As we receive a high volume of emails it may take up to ten working days to receive a response.
For all Waterstones Children’s Laureate press enquiries, please contact firstname.lastname@example.org.
Find out what the current and former Children's Laureates are up to Twitter on the official Laureate twitter feed @UKLaureate.
Follow Cressida Cowell’s own Twitter account @CressidaCowell.
Follow Cressida Cowell on Instagram @Cressidacowellauthor.
Check out the Laureate events page for upcoming events and festivals.
Also see Cressida Cowell’s official website for further details.
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