BookTrust’s National Family Survey: Trends, drivers and inequalities in UK childhood reading

Discover the findings from our latest survey of families with children in their early years. Our research shows that children and families value reading, but rising pressures on family life means early shared reading is declining.

A boy is sat on the lap of his mother, they are both looking at the same picture book, in a library setting.

Reading with children helps them meet early developmental milestones and do better at school. It develops children’s empathy and creativity. It supports bonding, connection and wellbeing, helping children find belonging. It helps overcome inequalities before they deepen.

Through our Family Survey data we have found that young children’s enjoyment of reading in the early years has increased. However, despite high levels of parent and child enjoyment, daily shared reading has fallen markedly and frequent shared reading has also declined in recent years. 

Changing societal dynamics and rapid technological change place a range of pressures on families with young children. These pressures are not spread equally, and inequalities in children’s experiences begin from their earliest moments. 

Early shared reading, with its proven developmental benefits, is a powerful way to reduce these inequalities. But complex pressures on family life, combined with unequal access to time, resources and supportive environments, appear to be making reading harder.

System change is needed to reverse the decline and ensure inequalities in early reading habits are reduced. Tackling these inequalities will require greater and sustained cross-sector investment in early reading, supported by partnerships that recognise reading’s role in children’s life chances.

Read the reports

Explore BookTrust’s National Family Survey in greater depth: 

Key takeaways

  • 90% of parents and carers report high levels of enjoyment from reading with their child. However, daily shared reading has fallen markedly since 2021. 
  • Reading habits vary across groups in ways that reflect broader inequalities in time, routine stability, resources and caregiving support.
  • Families want their children to spend more time reading, but many feel they require help to make this happen.
  • Solutions include: establishing a shared reading habit in the first year of life, improving book access, and providing support to families that is integrated across the services they access. 

Early shared reading, with its proven developmental benefits, is a powerful way to reduce inequalities. We start from a position of strength because families with young children value reading. The appetite is there – what is missing are the right conditions. System change is needed to strengthen the infrastructure and touchpoints that make shared reading easier.

Arwenna Davis, BookTrust Head of Research & Impact

Our data shows:

90% of parents and carers report high levels of enjoyment from reading with their child, and 80% of children are reported to like or love reading – rising from 65% in 2021.

49% of children are read with daily. This has fallen from 60% in 2021

74% of parents and carers want their children to spend more time with books and stories, but 66% report at least one challenge to sharing books with their child.

53% of parents and carers would like more information and support to help their child spend more time with books and stories.

About this research

Our reporting draws on a wide range of evidence to interpret significant findings from three national surveys of parents and carers with young children. The core dataset is a representative quota sample of 3,508 parents and carers of children aged 0–8 across England, Wales and Northern Ireland, surveyed online between 16 October and 5 November 2025. Trend comparisons are made using two earlier surveys in 2021 and 2022 which used comparable methods and samples.

Findings from our 2022 National Family Survey

BookTrust’s National Family Survey covers three waves, tracking the reading contexts, attitudes and behaviours of families with children in the early years. 

This understanding is critical to our work at BookTrust, because we design our work around the needs of families. You can find publications from previous waves of our Family Survey below.

More about BookTrust’s work