BookTrust teams up with Cyberjammies for Pyjamarama
Published on: 12 May 2019 Author: Catriona Wightman
Cyberjammies will donate money for every pair of pyjamas sold for the next month.
BookTrust has teamed up with online retailer Cyberjammies as part of Pyjamarama - a fun way to raise money and help give every child a bedtime story.
As part of the partnership, Cyberjammies will donate £1 for every pair of pyjamas sold on their website between 13 May and 17 June 2019.
They will also offer one family a complete set of Cyberjammies pyjamas as a special prize.
It's all part of Pyjamarama, which takes place on 7 June and will see people in schools, nurseries and workplaces across the country spending the day in their PJs to raise money for BookTrust.
'We're delighted to be helping BookTrust in their efforts to make sure that no child misses out on a bedtime story,' Cyberjammies said.
And BookTrust's CEO Diana Gerald said the charity is 'so pleased' to be teaming up with Cyberjammies.
'We know that snuggling up in pyjamas for a bedtime story is one of the most special times of the day; not only does reading provide huge benefits for babies and children but it also helps them drift off to sleep!' she said.
'We want every child to enjoy the benefits of the bedtime story and are delighted that Cyberjammies will be donating £1 for every pair of PJs purchased online to BookTrust to celebrate Pyjamarama and help us reach children across the UK.'
Alongside the fundraising aspect of Pyjamarama, BookTrust's partners in children's centres, libraries and other early years settings will be giving out 450,000 free copies of Car, Car, Truck, Jeep by Katrina Charman and and Nick Sharratt to families.