Work with BookTrust

BookTrust is the UK's largest reading charity. Each year we reach millions of children across the UK with books, resources and support.

Our books and resources are delivered via health, library, schools and early years practitioners and are supported with guidance to encourage the development of a reading habit. Reading for pleasure has a dramatic impact on educational outcomes, wellbeing and social mobility and is also a huge pleasure in itself. We are committed to starting children on their reading journey and supporting them throughout.

Please note: Our usual home, unless otherwise specified, is Battersea Studios in London. We are currently a 'work from home' organisation due to the ongoing Covid-19 pandemic. This will be reviewed on an ongoing basis in line with government guidance.


Senior Digital Marketing Officer

Location: Battersea, London
Contract: Full time, permanent
Starting salary: £32,000 per annum

We are looking for a digitally-focused marketing officer to join our marketing team to help deliver effective marketing plans of BookTrust programmes and campaigns. You'll play a key role in executing digital marketing campaigns through paid social advertising and PPC to drive registrations to our traded programmes. You'll also build and send our emails, (including newsletters, retention and acquisition emails), creating engaging content, and provide reporting and analysis. The post holder will be responsible for:

  • Day to day management of our paid social/PPC campaigns including:
    • Ensuring images/media adhere to best practice
    • Testing and audience targeting
    • Making changes to improve performance and to be reactive to external factors
  • Building, testing and sending newsletters and other emails as needed (via ClickDimensions)
  • Selecting the best and most relevant content for our different audiences
  • Providing regular reporting and analysis of emails/newsletters.

We're looking for a candidate with a real passion for digital marketing. You must have demonstrable experience working with an email marketing platform and hands-on experience and understanding of best practice on PPC/paid social ad campaigns.

To apply, please submit your CV and covering letter here: https://www.stopgap.co.uk/jobs/senior-digital-marketing-officer-sbw-095921/

Closing date: Friday, 5 November 2021 at 9am
Interviews: Interviews will either be face to face or via Microsoft Teams or Zoom. Dates TBC.


Our commitment to diversity and inclusivity

We aim to provide an inclusive recruitment process and actively welcome applications from diverse talent pools: BAME candidates, candidates with disabilities and long-term conditions and candidates from under-represented communities.

We are committed to equality of opportunity and want to ensure we have an accessible application process for all candidates. If you need any reasonable adjustments or would like us to do anything differently during the application process, please contact our HR team on HR@booktrust.org.uk or 020 7801 8855/8856 to discuss your requirements further.

In order that our equality policy is effective we carry out regular monitoring of job applicants, and we would therefore ask you to complete the equality monitoring form.This information will be kept centrally within our secure HR department, completely separate from your recruitment application form and will be used for the sole purpose of compiling statistical information. The information will be separated from the application form and will not be given to the selection panel. The completed monitoring form will be destroyed once the information given in it has been collated.

BookTrust is committed to safeguarding and promoting the welfare of children. The recruitment and selection process reflect our commitment to safeguarding, therefore the suitability of all prospective employees will be assessed during the recruitment process in line with this commitment, with pre-employment checks.

Charity no. 313343.
No contact from agencies, please.

The Next Chapter - our strategy

There’s never been a more urgent time for us to inspire a new generation of children on their reading journeys. The Next Chapter sets out how we will get every child reading, regularly and by choice, so they can reap the lifechanging benefits of reading.

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