Our Leadership Team
Diana Gerald - CEO
Diana Gerald joined Book Trust as Chief Executive in March 2015 from the Arks Schools Group, who run schools in some of the most disadvantaged areas of the country. Diana joined at an important time in the development of BookTrust as it continues to build on its work to transform lives by getting children and families reading, and reinforces its position as one of the leading voices on reading. Diana has a deep understanding of the role that education plays in creating opportunity, which is at the heart of BookTrust's work.
Gemma Malley - Director of Communications and Development
Gemma Malley is Director of Communications and Development, leading the communications and campaigns, fundraising, digital and marketing teams at BookTrust. She has led communications, marketing and public affairs for organisations including Ofsted, Universities UK, the Design Business Education and the Chartered Institute of Management Accountants. A former journalist, Gemma has written regular columns for the Sunday Telegraph and Company Magazine, and appeared regularly on television and radio. She has also published seven Young Adult novels, which have been translated into 28 languages.
Jill Coleman - Director of Children's Books
Jill Coleman, is Director of Children's Books. She is responsible for BookTrust's expert selection and recommendation of great books, managing book purchasing across the organisation, and working with arts organisations, publishers, authors, and illustrators to promote excellence in children's books. Jill has had held a number of senior roles in publishing, including board director of Bloomsbury publishing, managing director of A&C Black and managing Director of Little Tiger Press.
Natasha Armstrong - Director of Evidence, Impact and Innovation
Natasha is BookTrust’s Director of Evidence, Impact and Innovation, leading on research, evidence based practice, and our approach to innovation. Natasha is also Director of BookTrust Cymru and Director of BookTrust Northern Ireland. Responsibilities cutting across roles include strategy, partnerships, programme development & innovation, income diversification and ensuring the effectiveness and sustainability of services. Before joining BookTrust, Natasha was Director of Services for School-Home Support, worked for the behaviour change organization Shift, and developed and led programmes for children, families and communities, for charities Vital Regeneration and My Voice. Natasha also has front-line experience including as a teacher, leaving care worker, and working with families facing multiple complex issues and barriers.
Colin Atkins - COO
Colin joined BookTrust in January 2017 as Chief Operations Officer, and has over 25 years of experience as a senior supply chain and operations professional. Prior to joining BookTrust Colin ran his own consultancy business for seven years, specialising in developing strategic supply chain and business operations solutions for national and international print media businesses, including Egmont, Hearst International, Telegraph Media Group and News UK. Colin's core responsibilities are in managing the operational delivery of BookTrust and developing its organisational development.