Finances and fundraising

Find out how we raised and spent money in 2021-22 to support children and families.

An illustration of a girl holding up a book plus the words: 'For every £1 we spent, 92.9p went on supporting reading and 7.1p went on fundraising and governance'

During the year, we raised £11.1m in funding from various sources and spent £11.6m, including a drawdown from our reserves. The chart below shows how we spent the funds to support reading for different age groups.

For every £1 we spent, 92.9p went on supporting reading and 7.1p went on fundraising and governance.

A chart showing our 2021-22 expenditure of 11.6m: 0-12 months 19.7%; Disadvantaged children (0-5 years) 24.5%; Disadvantaged children (4-13 years) 11.5%; Children in care 14.6%; Championing the benefits of reading 2.2%; Fundraising 6.5%; Other 8%; Overheads 13%

From marathon walks to book clubs, virtual walks and everything in between – fundraising is a great way to bring people together and have fun, while doing something amazing.

Here are some fundraising highlights:

Jacqui

Jacqui at the London Marathon walk

Jacqui's Marathon Walk around London raised an incredible £514.

Clare

Clare on her walk to Buckingham Palace

Clare's Virtual Walk to Buckingham Palace raised an astonishing £1,347 for BookTrust.

The NWLJDS Girls

A Fiona Lumbers illustration of piles of books

This book group raised a fantastic £520 to support our work.

Pyjamarama

The Pyjamarama logo

Pyjamarama raised £141,767. Across the country, 3,947 schools, nurseries, parents, carers, childminders, out-of-school clubs and libraries enjoyed stories and rhymes in their PJs to raise much-needed funds for BookTrust.

We are so grateful to every donor, fundraiser and supporter. It is your incredible kindness that makes our work possible. Please help us get more children reading by becoming a BookTrust Friend or making a one-off donation.

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