Pyjamarama in your community: frequently asked questions 

This June, BookTrust will be celebrating the bedtime story and giving away over 450,000 picture books to children at fun Pyjamarama events up and down the country.

We want to get a brilliant bedtime (or anytime) story to as many young children as possible, and we'll be working with local authorities and other partners - from libraries and children’s centres to food banks - to make that happen.

If you have a specific question about Pyjamarama in your community, or just want to find out a bit more, take a look at our FAQs below.

Red bus full of passengers from Car Car Truck Jeep

If you can't find what you're looking for, please contact if you're in England or Northern Ireland, or if you're in Wales, and we'll be happy to help.

Click here if you're looking for our Pyjamarama fundraising pages

Everything you need to know about Pyjamarama in your community

  • What is Pyjamarama?

    BookTrust’s Pyjamarama campaign aims to put the bedtime story centre stage. We are running a fundraising participation campaign all over England and Northern Ireland and we are also working with partners in England, Wales and Northern Ireland to give out over 450,000 free picture books to under 5s via community settings, including libraries, children’s centres, refuges and foodbanks.

    So put on your favourite PJs and join us by throwing pyjama events and activities full of storytime fun for families in your area. We’d love you to get involved and help us get more families reading, while promoting your own local services and having a great time!

    We are not expecting our delivery partners to fundraise for us but if you do want to get involved, you can find out more here.

  • When is Pyjamarama?

    We will be celebrating Pyjamarama and the bedtime story all week from Monday 3 June until Sunday 9 June.

  • Has Pyjamarama replaced National Bookstart Week?

    Pyjamarama has replaced National Bookstart Week but we will continue to deliver books and resources in the same way and hold events up and down the county as we did with National Bookstart Week. We will be promoting the campaign and the bedtime story across the country via press and social media.

  • I am a librarian or children’s centre practitioner, where can I download resources and ideas to engage families?

    You will be able to download resources from this website in the spring, including promotional posters, activity sheets and rhyme sheets. We’ll also be sharing lots of top tips and ideas for your events over the next few months and you can follow us on Twitter and Facebook for campaign updates.

  • Does everyone have to wear their pyjamas to get involved?

    We’d love to see lots of you getting involved in the Pyjamarama fun, but you don’t need to wear pyjamas to take part. If you don’t want to wear pyjamas, you could suggest children and their families bring their dressing gowns, blankets, favourite cuddly toys or just wear something comfy to the event. You can make the events work for your setting and community. All that matters is that families are having fun with stories and that children go home with their free bedtime book.

  • Can I promote what I am doing, if so how?

    Yes, you can. To help, we've put together a Social Media and Press Toolkit, which you can download here. It's full of advice on how to promote your event as well as a press release template and social media assets. 

  • What if I want to fundraise, too?

    If you would like to fundraise, or know someone else who might like to, you can sign up for a fundraising kit here.

  • What resources are available for Pyjamarama?

    Book-gifting partners will be sent books and activity sheets for children attending their events. Libraries will also receive a support pack with a large edition of the book and promotional posters. In the spring, there will also be posters and other resources available to download and print from this website.

  • When will I get my Pyjamarama resources?

    If you are one of our book-gifting partners, you will receive your allocation of Pyjamarama resources between April and May. If you have not received communication of your allocation, please contact

  • Are the resources available in Welsh?

    Yes, Welsh-English bilingual books, posters and activity sheets will be available for our book-gifting partners in Wales and will be delivered in May. Welsh-English bilingual posters and activity sheets will be available to download from this website in the spring.

    If you are in Wales and have a query about Pyjamarama, please contact

  • How do I get extra resources if I need them?

    If you need extra copies of posters and activity sheets, you can download them from this website in the spring. 

  • Are resources the same as they were for National Bookstart Week?

    The Pyjamarama resources are brand-new materials themed around the bedtime story, however they are similar in concept and specification to resources you have previously received for National Bookstart Week. 

  • Who wrote and illustrated the Pyjamarama book, Car, Car, Truck, Jeep?

    Car, Car, Truck, Jeep was written by Katrina Charman and illustrated by Nick Sharratt. It is published by Bloomsbury.

  • Why was this book chosen?

    Car, Car, Truck, Jeep was chosen as our Pyjamarama book for 2019 because is full of engaging illustrations, has great rhythm and rhyme and will appeal to both babies and toddlers. It is also ideal for reading aloud to children in groups or one-to-one, making it perfect for both Pyjamarama storytime events and sharing at home.

    Read our review of Car, Car, Truck, Jeep here.

  • Why doesn’t it have anything to do with Pyjamas or bedtime?

    A great bedtime book doesn’t have to be about the bedtime routine. A great bedtime book is one that both children and their families will enjoy sharing during that special time at the end of each day. That’s why we chose Car, Car, Truck, Jeep.

    With its colourful illustrations, lovely rhyming text and fun cast of vrooming, beeping characters, we think it’s a book that will help get little ones hooked on books and stories from an early age.

  • Should I do car-themed activities instead?

    The resources we have provided are themed around the bedtime story and Pyjamarama, and we hope these help you to encourage families to read all sorts of books with their children every night.

    However, if you would like to run your own activities themed around the book, you are more than welcome to! We’d love to see what you come up with, so let us know by using #Pyjamarama on social media.

Bloomsbury Publishing logo

Illustrations © 2018 Nick Sharratt. From Car, Car, Truck, Jeep by Katrina Charman and Nick Sharratt. Published by and reproduced by kind permission of Bloomsbury Publishing PLC.