Everything you need to know about Pyjamarama
BookTrust is the UK’s largest children’s reading charity. Each year we reach millions of children across the UK with books, resources, and support to transform lives by getting children and families reading.
We want all families to have access to reading, which is why we also deliver more targeted programmes aimed at helping those who need us most.
Pyjamarama is a day of fundraising organised by BookTrust in England, Wales and Northern Ireland. We ask everyone taking part to donate £1 to wear their pyjamas to school or work whilst celebrating the bedtime story through a host of fun reading activities.
Once you register, you will receive a free digital fundraising pack and a series of emails to help you plan your Pyjamarama event.
Pyjamarama will take place on Friday 16 June 2023 or, if you prefer, you can choose a date that works for you.
We ask that everyone registers if they want to take part as this will give you access to a series of emails containing ideas and inspiration for ways to get involved. It will also help us understand the number of people who will be taking part this year.
Everyone who registers will be given a unique registration number, which you will need if you make an enquiry or when you come to pay in the money you have raised. Your number will be included on your registration email so please do keep it safe.
Money raised by Pyjamarama will support our work to make sure every child gets a bedtime story. For example:
- £25 could provide 15 preschool children living in deprived communities with books and guidance to get them started on their reading journey
- £50 could provide a primary school class of children with their own book parcel to take home and share
- £100 could help us work with a struggling secondary school to support teenagers to re-engage with reading
It’s easy to get involved with Pyjamarama! Just follow the link below to register your setting and receive your free downloadable fundraising pack. The pack will contain all the information and resources you need to arrange your very own day of story-filled Pyjamarama activities. Please use a school or nursery email address to register.
Please note: parents/carers cannot sign up on behalf of a school or nursery. This will need to be completed by a member of staff at the school or nursery.
You can also sign up to get involved with Pyjamarama! Just follow the link below and fill in your details to receive your free downloadable fundraising pack.
We understand that not everyone taking part will want to wear PJs. That’s ok! Pyjamarama is all about everyone getting together to share stories.
Instead of PJs, why not encourage children to wear a colourful T-shirt? It doesn’t matter what it is, we just want everyone to get involved and spend the day enjoying stories.
Your digital fundraising pack will contain lots of useful information, tips and advice on how to organise your day. Packs will include:
- Fundraising ideas and tips for planning your day
- Posters to promote your event
- Activity sheets and videos from your favourite authors to use on the day
- Certificates for children
- A letter template you can use to send details about the day to parents/carers
- Information about how to send in the money you raise
You’ll receive a link to our Pyjamarama Hub after you register where you will find everything you will need to make your day a success., including the fundraising pack. If you don't receive the email for any reason, please contact [email protected]
Yes! There are lots of additional activities available on our Pyjamarama Hub. You should have received the link to our hub after registering. If not, please email [email protected]
- Online using a debit card, credit card or PayPal
- Through JustGiving
- By cheque – made payable to BookTrust and sent to: Fundraising Team, BookTrust, G8 Battersea Studios, 80 Silverthorne Road, London, SW8 3HE
- By bank transfer – email [email protected] for our account details
- Through the Charities Aid Foundation (CAF) – charity number 313343
- Call our Fundraising team on 020 7801 8844
Whichever way you choose to donate, please include your Fundraising Reference Number which can be found on your registration email.
By sending your Pyjamarama donation by 31st August 2023, you will be entered into a prize draw run by BookTrust. More information about this competition and prizes will be sent to you by email before Pyjamarama takes places on 16 June 2023. Read our T&Cs here for more information.
How your money helps
Naomi grew up in a household with few books. When Naomi started her own family, she came across BookTrust’s Bookstart programme and was told about the importance of reading with her baby from the start. As soon as her daughter was born, Naomi made sure there was always time to snuggle up and read together, and her daughter who is now six, is an avid reader and always has a book on the go. Naomi has seen how reading takes her into imaginary worlds and helps her deal with everyday worries and is amazed how it is also helping her to do well in all subjects at school.
Not all children get the same opportunity as Naomi’s daughter and through Pyjamarama we want to help support the children who are at risk of missing out on the joy and confidence that bedtime stories provide.