Everything you need to know about Pyjamarama
BookTrust is dedicated to getting children reading because we know that children who read are happier, healthier, more empathetic and more creative. Their early language development is supported and they also do better at school.
We are the UK’s largest children’s reading charity; each year we reach 3.4 million children across the UK with books, resources and support to help develop a love of reading, because we know that reading can transform lives.
We work with a variety of partners to get children excited about books, rhymes and stories, because if reading is fun, children will want to do it. Our books are delivered via health, library, schools and early years practitioners, and are supported with guidance, advice and resources to encourage the reading habit.
Find out more about BookTrust and the work we do here.
Pyjamarama is a mass-participation fundraising initiative by BookTrust in England and Northern Ireland where children (and hopefully adults!) will pay £1 to wear their Pyjamas for a day whilst celebrating the bedtime story though a host of fun activities.
Click here to sign up for your free fundraising pack, and check back in to the website over the coming months for inspiration and ideas.
Pyjamarama is on Friday 7 June but we are celebrating the bedtime story all week from Monday 3 June.
Money raised by Pyjamarama will help us in our work to make sure every child gets a bedtime story. For example:
- £25 could provide 15 pre-school children living in women’s refuge centres with their own book pack
- £50 could provide 6 families from deprived communities with additional support through their children’s centre to develop a reading habit
- £100 could help us work with a struggling secondary school to support teenagers to re-engage with reading
- £1,000 could enable us to support 740 children with a disability that impacts motor skills, providing them with specially created touch-and-feel books, finger puppets and guidance for parents.
It’s easy to get involved with Pyjamarama! Just click here to register your organisation and sign up to receive your free downloadable fundraising pack. The pack will contain all the information and resources you need to arrange your very own fun Pyjamarama, with lots of hints and tips on how to get all the children in your class or group involved.
Please note: you must be a member of staff at a school or nursery in order to sign up your organisation to Pyjamarama. Please use a school or nursery email address to register.
If you signed-up before 22 May and qualified for a printed pack, then you will receive this in the post. Due to the huge volume of people taking part, if you sign up to Pyjamarama after 22 May, you will receive a downloadable pack via email (as we have no more printed packs available).
Pyjamarama fundraising packs can only be posted to schools or nurseries in the UK.
It’s easy to get involved with Pyjamarama! Just click here to register and you will receive a link where you can download your free fundraising pack. The pack will contain all the information you need to arrange your very own fun Pyjamarama, with lots of hints and tips on how to get everyone involved.
It’s easy to get involved with Pyjamarama! Just click here to register your organisation and sign up to receive a link where you can download your free fundraising pack and start organising your own ‘wear your pyjamas to work’ day.
We know that not everyone has PJs, or may not want to wear PJs, but still want to join the fun. That’s great! That’s what Pyjamarama is all about - everyone getting together to have fun.
So instead of PJs, why not bring in your favourite teddy, wear your slippers, pop on your favourite lazy-day T-shirt, bring in your favourite night-time book or just wear a Pyjamarama sticker from your fundraising pack? It doesn’t matter what it is, we just want you to have fun.
You can find out all about the packs and what's inside them here.
If you signed up before 22 May and qualified for a physical pack, these are currently being sent out in the post. Due to the high demand for packs, registrations after 22 May will receive a free downloadable pack, as we have no remaining stock of physical packs.
If you have signed up for a downloadable pack, we'll send you an email to access your pack on our website.
Yes, there will be additional content on our website which you will be able to download. We can also send you additional resources if you need them. Please contact a member of the Pyjamarama team at email@example.com.
There are many ways for you to donate, they include:
- By credit or debit card on our website
- By PayPal on our website
- Through Just Giving
- By cheque, made payable to BookTrust and sent to: Fundraising Team, BookTrust, G8 Battersea Studios, 80 Silverthorne Road, London SW8 3HE
- Through the Charities Aid Foundation (CAF) – charity number 313343
- By BACS transfer – email firstname.lastname@example.org for our account details
- Phone the Fundraising team on 020 7801 8844, or email us at email@example.com
Please send funds raised to BookTrust as soon as possible. The closing date is 12 July 2019.
We’re running two prize draws:
1. Win a visit from Ben & Holly
Register and raise funds for BookTrust’s Pyjamarama to win a visit to your school, nursery or setting from Ben & Holly. The prize draw is open to schools, nurseries and settings in England only. Full eligibility restrictions apply. Please review our Terms and Conditions for details.
2. Win a visit from Francesa Simon or Nick Sharratt
Register and raise funds for BookTrust’s Pyjamarama to win a visit to your school from either Francesca Simon or Nick Sharratt. The prize draw is open to schools in England and Northern Ireland only. Full eligibility restrictions apply. Please review our Terms and Conditions for details.
Remembering BookTrust in your Will is a remarkable way to ensure that no child misses out on the many life-changing benefits that reading can bring. Visit Remember a Charity to find out how to leave a gift to charity when making a Will, or to find a solicitor in your local area.
Adding Gift Aid to a donation means that as a charity, BookTrust can claim an extra 25p for every £1 you give from the government in the form of tax relief. It will not cost you anything extra.
To claim Gift Aid on a donation, donors need to be a UK tax payer and we need donors to sign a consent form that gives us permission to make a claim.
Important note: BookTrust is unable to claim Gift Aid without your consent and address details.
Are you a library or children’s centre gifting Pyjamarama books?
As part of our celebration of bedtime stories this June, BookTrust is giving away 450,000 books through Pyjamarama events at libraries, children’s centres and through refuge centres and food banks.
If you’re one of our valued partners, find out about the great books and activities that will be heading your way, and how you can support families to build confidence around reading.