Pyjamarama: frequently asked questions 

Join in the Pyjamarama fun and help BookTrust reach every child with the magic of bedtime stories - all in the comfort of your favourite PJs.

It's easy to get involved. Just invite everyone to jump into their favourite pyjamas for the day, bring along £1 in support of BookTrust... and have tons of fun!

If you've got a question about Pyjamarama, or just want to find out a bit more, check out our FAQs below.

Tracy Beaker illustration by Nick Sharratt

If you can't what you're looking for, please contact pyjamarama@booktrust.org.uk if you're in England or Northern Ireland, or booktrustcymru@booktrust.org.uk if you're in Wales, and we'll be happy to help.

Sign up today for your free Pyjamarama fundraising pack

Everything you need to know about Pyjamarama

  • Who is BookTrust?

    BookTrust is dedicated to getting children reading because we know that children who read are happier, healthier, more empathetic and more creative. Their early language development is supported and they also do better at school.

    We are the UK’s largest children’s reading charity; each year we reach 3.4 million children across the UK with books, resources and support to help develop a love of reading, because we know that reading can transform lives.

    We work with a variety of partners to get children excited about books, rhymes and stories, because if reading is fun, children will want to do it. Our books are delivered via health, library, schools and early years practitioners, and are supported with guidance, advice and resources to encourage the reading habit.

    Find out more about BookTrust and the work we do here.

  • What is Pyjamarama?

    Pyjamarama is a mass-participation fundraising initiative by BookTrust in England and Northern Ireland where children (and hopefully adults!) will pay £1 to wear their Pyjamas for a day whilst celebrating the bedtime story though a host of fun activities.

    Click here to sign up for your free fundraising pack, and check back in to the website over the coming months for inspiration and ideas.

  • When is Pyjamarama?

    Pyjamarama is on Friday 7 June but we are celebrating the bedtime story all week from Monday 3 June.

  • Where does the money raised by Pyjamarama go?

    Money raised by Pyjamarama will help us in our work to make sure every child gets a bedtime story. For example:

    • £25 could provide 15 pre-school children living in women’s refuge centres with their own book pack
    • £50 could provide 6 families from deprived communities with additional support through their children’s centre to develop a reading habit
    • £100 could help us work with a struggling secondary school to support teenagers to re-engage with reading
    • £1,000 could enable us to support 740 children with a disability that impacts motor skills, providing them with specially created touch-and-feel books, finger puppets and guidance for parents.
  • I am a primary school / nursery / early years setting, how do I get involved?

    It’s easy to get involved with Pyjamarama! Just click here to register your organisation and sign up to receive your free downloadable fundraising pack. The pack will contain all the information and resources you need to arrange your very own fun Pyjamarama, with lots of hints and tips on how to get all the children in your class or group involved. 

    Please note: you must be a member of staff at a school or nursery in order to sign up your organisation to Pyjamarama. Please use a school or nursery email address to register. 

    If you signed-up before 22 May and qualified for a printed pack, then you will receive this in the post. Due to the huge volume of people taking part, if you sign up to Pyjamarama after 22 May, you will receive a downloadable pack via email (as we have no more printed packs available).

    Pyjamarama fundraising packs can only be posted to schools or nurseries in the UK.

  • I am a parent / carer / childminder, how do I get involved?

    It’s easy to get involved with Pyjamarama! Just click here to register and you will receive a link where you can download your free fundraising pack. The pack will contain all the information you need to arrange your very own fun Pyjamarama, with lots of hints and tips on how to get everyone involved.

  • I am a company, how do I get involved?

    It’s easy to get involved with Pyjamarama! Just click here to register your organisation and sign up to receive a link where you can download your free fundraising pack and start organising your own ‘wear your pyjamas to work’ day.

  • I don’t have, or want to wear, PJs. Can I do something else?

    We know that not everyone has PJs, or may not want to wear PJs, but still want to join the fun. That’s great! That’s what Pyjamarama is all about - everyone getting together to have fun.

    So instead of PJs, why not bring in your favourite teddy, wear your slippers, pop on your favourite lazy-day T-shirt, bring in your favourite night-time book or just wear a Pyjamarama sticker from your fundraising pack? It doesn’t matter what it is, we just want you to have fun.

  • What is in the fundraising pack?

    You can find out all about the packs and what's inside them here

  • When will I get my fundraising pack?

    If you signed up before 22 May and qualified for a physical pack, these are currently being sent out in the post. Due to the high demand for packs, registrations after 22 May will receive a free downloadable pack, as we have no remaining stock of physical packs.

    If you have signed up for a downloadable pack, we'll send you an email to access your pack on our website.

  • Can I get extra fundraising materials?

    Yes, there will be additional content on our website which you will be able to download. We can also send you additional resources if you need them. Please contact a member of the Pyjamarama team at pyjamarama@booktrust.org.uk

  • How can I donate to BookTrust or pay in my Pyjamarama money?

    There are many ways for you to donate, they include:

  • Can I set up a direct debit or standing order for BookTrust?

    If you would like to make a regular donation to BookTrust, you can set up a direct debit on our website.

    If you would like to set up a standing order, please contact the fundraising team at fundraising@booktrust.org.uk and we can provide you with our account details.

  • When do I have to pay in my Pyjamarama money by?

    Please send funds raised to BookTrust as soon as possible. The closing date is 12 July 2019.

  • What are the prize draws?

    We’re running two prize draws: 

    1. Win a visit from Ben & Holly
    Register and raise funds for BookTrust’s Pyjamarama to win a visit to your school, nursery or setting from Ben & Holly. The prize draw is open to schools, nurseries and settings in England only. Full eligibility restrictions apply. Please review our Terms and Conditions for details.

    2. Win a visit from Francesa Simon or Nick Sharratt
    Register and raise funds for BookTrust’s Pyjamarama to win a visit to your school from either Francesca Simon or Nick Sharratt. The prize draw is open to schools in England and Northern Ireland only. Full eligibility restrictions apply. Please review our Terms and Conditions for details.

  • Can I leave money to BookTrust in my Will?

    Remembering BookTrust in your Will is a remarkable way to ensure that no child misses out on the many life-changing benefits that reading can bring. Visit Remember a Charity to find out how to leave a gift to charity when making a Will, or to find a solicitor in your local area.

  • What is Gift Aid and how can it mean making more money for BookTrust?

    Adding Gift Aid to a donation means that as a charity, BookTrust can claim an extra 25p for every £1 you give from the government in the form of tax relief. It will not cost you anything extra.

    To claim Gift Aid on a donation, donors need to be a UK tax payer and we need donors to sign a consent form that gives us permission to make a claim.

    Important note: BookTrust is unable to claim Gift Aid without your consent and address details.

Are you a library or children’s centre gifting Pyjamarama books?

As part of our celebration of bedtime stories this June, BookTrust is giving away 450,000 books through Pyjamarama events at libraries, children’s centres and through refuge centres and food banks.

If you’re one of our valued partners, find out about the great books and activities that will be heading your way, and how you can support families to build confidence around reading.

Explore Pyjamarama in your community