Bookshop.org to support BookTrust with return of Read It Forward in 2025

Published on: 19 November 2024

The initiative is returning for a second time in February 2025 - and this time, it will be supporting both BookTrust and Scottish Book Trust.

A woman and child reading together at home

Bookshop.org's Read It Forward initiative will return for a second year in February 2025, supporting both BookTrust and Scottish Book Trust by donating 10% of every children's book sale to the charities.

The news comes after the campaign ran for the first time this year, raising money to support over 1,000 families and bringing books to the children who need them most.

A social card promoting Read It Forward

With backing from authors including Frank Cottrell-Boyce, Katherine Rundell, Rashmi Sirdeshpande and many more, the initiative also drove increased sales of children's books on Bookshop.org - providing support for independent bookshops.

The 2025 edition of Read It Forward will be the first for Scottish Book Trust, with the charity's CEO Marc Lambert saying they were "delighted" to be included.

Meanwhile, BookTrust CEO Diana Gerald MBE said: "We're incredibly grateful that the Read It Forward initiative will support our cause and help us change lives through reading.

"We know that reading for pleasure can be both magical and transformative for the lives of children and is something that every child in the UK should experience, no matter their background."

And Nicole Vanderbilt, Managing Director of Bookshop.org UK, said: "We encourage publishers to mark their calendars and get ready to become involved with their top children's authors and books of 2025."

Topics: News

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