Bear's Reading Adventure

Bookstart's free sticker storybook initiative is a fantastic, fun-filled way to get children and families visiting their local library regularly. Find out more about the project and how you and your library can get involved.

What is Bear’s Reading Adventure?

Bear’s Reading Adventure is a free storybook with ten missing stickers to collect which follows Bookstart's blue bear as he discovers new and exciting places to read. The book has been created specifically for families with children aged 0-5 and has been safety tested for babies.

Bear's Reading Adventure image

We recommend giving a child a copy of Bear’s Reading Adventure when they visit the library, and then a new sticker – one to ten – each subsequent time they visit, to encourage families to regularly use the library. When the child has collected all ten stickers they can download a certificate to celebrate their success. Bear’s Reading Adventure also contains tips for families on how they can have fun reading together every day.

You will need one book per child and each sticker sheet (there are ten different designs) contains enough stickers for at least ten children. Each library will automatically receive spare stickers when they receive their copies of Bear’s Reading Adventure.

Why was Bear’s Reading Adventure developed?

The book was developed following consultation feedback from library services and Bookstart Coordinators to encourage families to visit the library and read together every day. In particular, we sought to develop an offer that helps libraries achieve the aims of ASCEL’s Children’s Promise, specifically to provide opportunities for families to participate and engage with their local library services and to make library visits inspiring and exciting. 

How do libraries get copies of Bear’s Reading Adventure?

Each local authority will be offered an allocation via their Bookstart Coordinator, who will organise onward distribution to libraries.

Please get in touch with the Bookstart Coordinator in your local authority to request them but please note that they have a limited supply. If you do not know their contact details, please email us at

Scene from Bear's Reading Adventure

What guidance can libraries give to families when giving out Bear’s Reading Adventure?

Librarians can guide parents to the instructions on the inside page of the sticker storybook which details how to use it. Reading every day is a key theme in Bear’s Reading Adventure and we are keen for libraries to share the ‘read every day’ message, highlighting to families that reading can take place at anytime and anywhere. Libraries can also direct families to the BookTrust website for tips on reading, free resources and book recommendations.

There is an A3 poster available for libraries to use to promote the offer. There's a certificate for families to download and award to children when they have collected all ten stickers, and there's a special bookmark to print out and color in, too.

Download the Bear's Reading Adventure poster

Get extra certificates for families

Print out the bookmarks

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