General tips for working with every family

General tips and ideas to consider when working with families.

  • Remember, every child matters and every child is entitled to their Bookstart packs
  • Acknowledge the experiences parents and carers may have had, and think about how you can adapt your approach to support them
  • Any support provided should be delivered sensitively so parents and carers do not feel judged or criticised
  • It is important to communicate effectively with parents and carers. Parents and carers may find it easier to ask questions or make comments without fear of being misunderstood if communication is clear
  • Be flexible in your approach to gifting to meet the needs of the families you work with
  • Consider the needs of the families you are working with. For example, would they benefit from the dual language offer? Does the mum, dad or carer have any additional needs themselves?
  • Make the gifting experience fun for the whole family. If there are any siblings attending gifting make sure that they feel included, you can do this by suggesting how they could read with their sibling
  • Share Bookstart key messages with mums, dads and carers. Make sure that there is an understanding that they are their child’s first educators and that it is never too early to start reading to their child
  • Signpost to other services which could benefit the families you’re working with, for example libraries and children’s centres etc
  • Remember that you’re trying to engage the whole family with the messaging. It is important to think about any barriers parents and carers may face in engaging with you and your setting. Identifying barriers before engaging with a family could help break down some of those barriers
Two dads with a BookTrust pack

Factors to consider that may be barriers for families you work with


  • We understand that many parents and carers work and have a busy life, this may mean that they feel that there is not enough time to incorporate reading with their child in a day. It is important not to mistake the fact the parent is busy with the parent/carer not being interested in engaging with their child. Work with them to try and establish how they can add rhymes, songs and reading into their routine, perhaps they have a commute with their child when they can engage with them. Could they add reading into their bath routine with bath books? Communication about how long they should spend reading with their child and how it doesn’t have to be part of a strict routine is important. Changing parental and carer perceptions around reading, could lead to increased reading time.


  • Please ensure that you do not assume the capabilities of the parents and carer. They may not feel confident within your setting. This might be because they don’t feel welcome in your setting or because of a poor experience in the past. It may also be a new experience which can make some people feel less confident.
  • Ensure that you are as welcoming as possible. Try to gain an understanding of how confident the parent or carer is with books. Confidence can be a barrier to parents reading and singing with their child. You can support the family by modelling these activities for them or signposting them to other services which could benefit the family, for example library rhymetimes, the Bookstart Corner programme or stay and play sessions in the local children’s centre.


  • Remember, not all parents and carers have the same reading or writing ability. Some parents and carers may not feel comfortable talking about reading with their child. Explain how sharing rhymes and just talking about the pictures is as significant for their child as reading the book. Talk parents through the guidance leaflet. Explain the significance of engaging their child with stories and rhymes. You can also sign post parents and carers on to other services that will support their literacy.

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Our programmes

Find out about our programmes

Learn more about our range of projects and campaigns, designed to help people of all ages and backgrounds enjoy reading and writing.

Additional needs

Bookshine, Booktouch and Bookstart Star

Alongside the standard Baby pack and Treasure gift, Bookstart also gifts packs for children with additional needs. Find out more about what we offer here.


Find out about our resources

BookTrust has created a range of resources which can be viewed online or downloaded and used in your classroom or children's centre. Find out more and search for resources which are right for you.