Pyjamarama: frequently asked questions 

BookTrust's celebration of bedtime stories and reading is here - and you're invited!

Join families across the country, plus the nation’s best-loved authors and illustrators, for a festival of online events and activities - all in the comfort of your favourite pyjamas.

If you've got a question about Pyjamarama, or just want to find out a bit more, see our FAQs below. 

All characters

If you can't find what you're looking for, please contact pyjamarama@booktrust.org.uk if you're in England or Northern Ireland, or booktrustcymru@booktrust.org.uk if you're in Wales, and we'll be happy to help.

Everything you need to know about Pyjamarama

  • Who is BookTrust?

    BookTrust is dedicated to getting children reading because we know that children who read are happier, healthier, more empathetic and more creative. Their early language development is supported and they also do better at school.

    BookTrust is the UK’s largest children’s reading charity. We are dedicated to getting children reading. Each year we reach 3.9 million children across the UK with books, resources and support to help develop a love of reading.

    We get children reading in lots of different ways, but our priority is to get more children excited about books, rhymes and stories – because if reading is fun, children will want to do it. We run nationwide programmes – like our flagship programme Bookstart. We reach millions of families across the country each year with books, resources and advice to encourage parents and carers to start reading with their babies right from the beginning.

    Find out more about BookTrust and the work we do here.

  • What is Pyjamarama, when is it and how can I join in?

    Pyjamarama will take place on Friday 1 May and is a day when families across the country can join in a festival of story-filled fun at home.

    We will have activities with well-known authors and illustrators planned throughout the day, and we have ideas and activities to download. The only requirement is that you take part in your PJs.

    To find out what’s happening when, check out the schedule for the day. This will also be where all the events will take place on the day, so be sure to come back and join in on Friday 1 May!

  • How has Pyjamarama changed this year?

    Pyjamarama had originally been planned to take place in schools on Friday 5 June. As the majority of children are now at home, it has changed to be an event that families can take part in at home on Friday 1 May.

    Even though libraries and community centres are now temporarily closed we are still aiming to get copies of My Pet Star to those who need it most by sending copies to outreach centres such as food banks and refuges.

    We will also be working with local authorities to deliver copies of My Pet Star to libraries and children’s centres as and when they are able to be received. If you are receiving your copies at a later point in the year resources and activities will still be available for you to use online here.

  • How can we join in with Pyjamarama from home?

    To take part, just sign up to receive our Pyjamarama newsletter and you’ll find out more about all the activities that will be taking place throughout the day. On the day, just stay in your PJs and look forward to a day of stories and activities, and share what you’re getting up to on social media. Sign up now.

    To find out what’s happening when, check out the schedule for the day. This will also be where all the events will take place on the day, so be sure to come back and join in on Friday 1 May!

  • I don’t have, or want to wear, PJs. Can I do something else?

    We know that not everyone has PJs, or may not want to wear PJs, but still want to join the fun. That’s great! That’s what Pyjamarama is all about - everyone getting together to have fun.

    So instead of PJs, why not encourage children to spend the day with a favourite teddy, wear slippers, wear a colourful T-shirt or read a favourite night-time book? It doesn’t matter what it is, we just want you to have fun.

  • What activities will there be to help us join in with Pyjamarama?

    What activities will there be to help us join in with Pyjamarama?

    Our teams are busy creating fun games, quizzes, challenges, creative resources and much more for everyone to enjoy during Pyjamarama.

    There are activities to download and much more besides, you can find them here.

    If you haven’t already done so, why not sign up to the Pyjamarama newsletter so you can be among the first to know about the latest developments.

  • I’ve already signed-up to Pyjamarama – what do I do now?

    There’s nothing you need to do. We will shortly send you our new Pyjamarama newsletter which will give you more information as it happens. Then sit back, put on your PJs and enjoy!

  • I’m a school or nursery – can I still do this as an activity for children who are attending my setting?

    Yes, we’d love you to take part. The only difference is that we won’t be sending out fundraising and activity packs this year.

    All the ideas and activities are now available to download from our website here.

  • I’m a school or nursery – can I encourage parents to get involved?

    Yes, we’d love you to encourage families to get involved from home.

    All the ideas and activities will be available to download so it will be easy for families to get involved. We’ll also have a templated email that you can customize and send out to parents, telling them all about the event.

  • I was expecting a fundraising and activity pack. Where is it?

    Due to the restrictions placed on everyone by staying at home, we are no longer able to send out fundraising and activity packs. However, all the contents are now available to download here.

  • How can I donate to BookTrust?

    There are many ways for you to donate, they include:

  • Where does the money raised by Pyjamarama go?

    Money raised by Pyjamarama will help us in our work to make sure every child gets a bedtime story.

    Your support will help us reach families who need help, some even more at this difficult time, with books and reading resources. This year, we hope to give out copies of My Pet Star by Corrinne Averiss and Rosalind Beardshaw, published by Orchard Books, through food banks.

    We’re also developing other ways to send out books so we can help as many people as possible. Thank you.

    Further examples of how your money could be spent are:

    • £25 could provide 10 pre-school children who are vulnerable with their own book pack
    • £50 could provide 6 families from deprived communities with additional support through their children’s centre to develop a reading habit
    • £100 could help us work with a struggling secondary school to support teenagers to re-engage with reading
    • £1,000 could enable us to support 49 children with a disability that impacts motor skills, providing them with specially created touch-and-feel books, finger puppets and guidance for parents.

    Donate now

  • Can I set up a direct debit or standing order for BookTrust?

    If you would like to make a regular donation to BookTrust, you can set up a direct debit on our website.

    If you would like to set up a standing order, please contact the fundraising team at fundraising@booktrust.org.uk and we can provide you with our account details.

  • What is Gift Aid and how can it mean making more money for BookTrust?

    Adding Gift Aid to a donation means that as a charity, BookTrust can claim an extra 25p for every £1 you give from the government in the form of tax relief. It will not cost you anything extra.

    To claim Gift Aid on a donation, donors need to be a UK tax-payer and we need donors to sign a consent form that gives us permission to make a claim.

    Important note: BookTrust is unable to claim Gift Aid without your consent and address details.

PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014; © Copyright Tony Ross, 2014; © Nick Sharratt 2020. 

BookTrust HomeTime

Looking for something fun as a family? Enjoy storytime with our free online books and videos, play games, win prizes, test your knowledge in our book-themed quizzes, or even learn how to draw some of your favourite characters.

Go to the HomeTime hub