James Patterson supports the Children's Reading Fund

Watch a video of bestselling author James Patterson talking about why he's supporting the Children's Reading Fund.

Go here for more information on how you too can support the fund

'We need to do more - parents especially - to get our kids reading. It's our job, not the school's job. If kids don't read their chances to grow and develop and have choices later in life are reduced significantly. That is why I'm on a mission to get kids reading.'

In January 2010, The New York Times Magazine featured James Patterson on its cover and hailed him as having 'transformed book publishing'. Time magazine named him 'The Man Who Can't Miss'. Patterson is the creator of the top-selling detective series Alex Cross - whose adventures have been adapted for the big screen three times.